Pens by Ink Color

When your customer reaches for a pen and it's your name on the barrel, that's a branding win. A promotional pen is an affordable, effective way to keep your name top of mind every day and all year round among your target audience. And personalized ink pens get shared often, so your small business sees visibility well beyond your initial recipient.

With so many options for your color of ink and your type of ink cartridge, you can customize not just the look of your ink pen with logo and the amount you spend, but also the type of ink it delivers. With that level of customization, you are sure to make a lasting connection!

Check out all the ink options we offer, from trendy options like the Soft Touch Arlington Capped Pen with Mirrored Imprint, featuring smooth-flowing, rollerball ink in a business-friendly ink color, to a "do it all" option like the Mineral Soft Touch Lucina 4-Ink Stylus Pen, a ballpoint pen with a stylus and all the ink colors your customers could use. Whatever your preference, there's a personalized ink pen with your name on it!

When picking your pen's ink color, a question that's often asked is, "Which ink color is more business-friendly—blue or black?" A straightforward question with an "it depends" answer, but for all you need to know, turn to our blog post, Black vs Blue Ink: What Color Ink Is More Professional?

Both blue ink pens and black ink pens are always popular. They suit just about any business purpose and your choice most likely depends on your style and your customer's preference. Blue is warm and friendly; black is sophisticated and subtle. Both are standard ink colors for work, school, and home use.

Of course, if you can't decide, or your recipients need multiple colors for taking notes, editing papers, making sketches, and drawing diagrams, a customized multi-colored ink pen is the way to go.

Along with ink color, the type of cartridge you choose for your ink pen with logo helps you stand out in a sea (or pen cup) full of writing instruments. The most preferred ink types are:

• Gel Ink Pens: Smooth-flowing with bold colors, gel ink pens range from professional caps pens like the Hughes Gel Stylus Pen with Rose Gold Trim, to creative colors of pens like the Gel Writers™ Gel Pen - Extra Fine Point, that lend themselves to scribbles, schoolwork, and scrapbooking.
• SmoothWrite™ Ink: A Pens.com exclusive, SmoothWrite Ink is a hybrid ink that's smoother than ballpoint ink, so it doesn't skip or clump. It's just as vivid as gel ink but faster drying. Also, thanks to SmoothWrite's easy ink flow, your recipients can write faster and longer. For a very affordable and completely customizable SmoothWrite Ink pen, check out the Design Wrap Exhibitor Pen, which comes with dozens of wraparound design templates. For more about the benefits of SoothWrite Ink, check out our blog post, SmoothWrite™ Ink: The Best Ink for Smooth-Writing Pens.
• Rollerball Ink Pens: Smooth and precise, rollerball ink usually comes in blue or black ink as it is popular in business settings. The uni-ball®Deluxe Fine Point Rollerball Pen is a classic example of a quality rollerball that's worthy of your imprint.
• Ballpoint Ink Pens: Like gel ink, ballpoint ink tends to come in more color options than just blue and black. For a stylish pen with a variety of ink colors (plus a stylus for touchscreens), check out a multi-pen like the Metallic Lucina 4-Ink Stylus Pen.

Along with ink type to ink color, other options you can explore include barrel material, cap or click-top, imprint method, and more. You can count on our collections to find the perfect match for your occasion, budget, and brand.