Promotional Lanyards

Promotional lanyards are suitable for nearly any organisation or event where identification, security, or brand visibility matters. Businesses often use branded staff lanyards for uniforms or conferences, while schools and healthcare settings rely on them for easy ID display. Trade shows and events frequently hand out printed lanyards as giveaways, keeping brands visible throughout the day and beyond.

They can be used for:

• ID cards and visitor passes
• Keys and keychains
• Access control cards
• Event passes and staff credentials
• Promotional giveaways

From business lanyards in offices to advertising lanyards at exhibitions, their versatility makes them a smart investment. For more information, read our blog post about the benefits of branded company clothing and accessories.

At Pens.com, we understand that every business has unique needs, which is why we provide a range of options to suit your goals. Our selection includes:

• Polyester lanyards: Durable and affordable for everyday use
• Dye-sublimation lanyards: Full or single colour designs and detailed graphics
• Woven lanyards: A classic look with stitched logos or slogans
• Recycled polyester lanyards: A waste-saving material recycled into brand visibility

You can also choose practical features like safety breakaway clasps and adjustable lengths to keep your personalised company lanyards both safe and comfortable.

You will find a wide variety of branded lanyard types on our site, including our popular recycled polyester lanyards. These lanyards feature fibres made from recycled plastic, the type usually used for single-use plastic water bottles. Not only is the fabric soft and durable, but it helps to reduce landfill waste by using recycled material. These unique lanyards are growing in popularity with businesses and customers alike.

Branded staff lanyards are practical, professional, and highly visible. They help identify employees in corporate, retail, or healthcare settings while keeping your company name front and centre. For events, they provide instant recognition for staff and organisers.

Key benefits include:

• Enhanced security through visible ID display
• Professional appearance for staff and teams
• Daily brand visibility at low cost
• Long-lasting impressions with customers and clients

Whether used for business security or promoting company pride, advertising lanyards reinforce your brand every time they are worn.

Promotional products are an important part of any marketing plan, and custom lanyards are a proven way to boost visibility and strengthen brand recall. According to the 2023 ASI Ad Impressions Study, branded lanyards generate around 2,000 impressions over their lifetime, with 58% of consumers keeping them for at least a year.

But it’s not just about being remembered. In that same study, 41% of people reported being more likely to do business with a company that gave them a branded lanyard, making them an essential promotional tool for trade shows and other networking events. With such high retention and impact, personalised business lanyards are one of the most cost-effective promotional products available.

The popularity of branded lanyards continues to rise across Europe. Verified Market Research reports that the European lanyards market was valued at USD 59.18 million in 2021, and is projected to reach over USD 90.95 million by 2030, with steady annual growth. This increase reflects the widespread use of personalised company lanyards in corporate settings, schools, healthcare, and events. For businesses, this means investing in advertising lanyards remains a reliable way to connect with large audiences.

When ordering personalised lanyards in bulk, you can save more and keep your company gifts uniform by combining custom products. Popular products for staff onboarding packages and event giveaways include:

• Branded badge holders: Including event-ready pins and retractable badge holders.
• Custom portfolios: Perfect for conferences and sharing company literature.
• Logo pens: Because there’s never a bad time to share a company pen.
• Printed notebooks: For notes, passing on contact information, and lasting impressions.

If you’re looking for ideas on how to promote with corporate gifts at tradeshows, check out our blog posts about the best trade show giveaways and the do’s and don’ts of ordering trade show gifts.

Pens.com has been helping businesses of all sizes and industries promote their brands since 1966. Every order is backed by our Perfect Print Promise, guaranteeing your logo looks exactly as approved by you, or we make it right!

Our expertise ensures that your custom printed lanyards arrive on time, look professional, and represent your brand exactly as intended. Need a more personal touch for your next order? Contact our Customer Care Team anytime for professional help with order sizes, product recommendations, customisation, and more.